ABSTRACT Purpose: This study examines the role of Artificial Intelligence (AI) in enhancing sustainability and efficiency w ithin the wine industry. It focuses on AI - driven intelligent management in viticulture, wine production, and enotourism. Need for the Study: As the wine industry faces environmental and economic challenges, AI offers innovative solutions to optimize resource use, reduce environmental impact, and improve customer engagement. Understanding AI's potential in sustainable winemaking is crucial for fostering responsible and efficient industry practices. Methodology: The research is based on a questionnaire survey conducted among Polish winemakers, combined with a comprehensive analysis of AI methods applicable to viticulture, production, and tourism. Key AI technologies, including predictive analytics, machine learning, and computer vision, are explored . Findings: AI enhances vineyard monitoring, optimizes irrigation, and streamlines production processes, contributing to sustainable resource manageme nt. In enotourism, AI - powered chatbots, recommendation systems, and virtual tastings personalize consumer experiences. The study underscores AI's impact on economic, environmental, and social sustainability, supporting local wine enterprises and cultural h eritage. Practical Implications: AI in winemaking and enotourism can lead to more efficient, sustainable operations that benefit producers and consumers. AI - driven solutions promote responsible tourism, enhance wine tourism experiences, and ensure the indu stry's long - term viability . Keywords: Artificial Intelligence, Sustainable Development, AI - Driven Management, Viticulture, Wine Production, Enotourism, Wine Enterprises, Local Communities JEL codes: A13, A14, C55, D81, L66, L83, M31, O33, Q01, Q13, Q16, Z32 1. INTRODUCTION Sustainability in the wine industry encompasses environmental stewardship, economic viability, and social responsibility. Sustainable viticulture aims to minimize environmental impacts while maintaining product quality.

Within the next decade, Artificial Intelligence (AI) has the power to transform the wine industry forever. Right now, applications of AI for the wine industry are limited – but AI promises to be one of those immersive technologies that are embedded in everything we do, one way or another. According to a growing number of wine experts, AI could impact everything from how we buy wine, to how we grow vines in the vineyard, to how we judge wine. Think of how the Internet has revolutionized the wine industry in just the past two decades. It impacts how we learn about wine, how we order and buy wine online, and how we market wine to end consumers via social media platforms.

Artificial Intelligence is Impacting the Australian wine industry. Hear from James Balzary the CEO from Ailytic on how they are implementing AI powered decision making tools to improve grape and wine production.

The Australian wine industry is turning to artificial intelligence to streamline its manufacturing. South Australian tech firm Ailytic has developed an artificial intelligence (AI) program to significantly increase production efficiency by optimising machine use. It uses an AI technique called'prescriptive analytics' to account for all the variables that go into mass-producing wines such temperature, wine changeover and inventory. The program then creates the best possible operation schedule, allowing companies to save considerable time and money. Ailytic's list of clients includes world-renown wine companies such as Pernod Ricard, Accolade Wines and Treasury Wine Estates.